San Francisco’s Anchor Brewing Acquired by Sapporo

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beerthief
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Re: San Francisco’s Anchor Brewing Acquired by Sapporo

Post by beerthief » Sun Aug 06, 2017 12:39 am

Very interesting, they join Unibroue.
So many beers, so little time...

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UXO
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Re: San Francisco’s Anchor Brewing Acquired by Sapporo

Post by UXO » Tue Aug 08, 2017 11:39 am

I can't make up my mind whether I should boycott Sapporo or not. My perception is that their acquisition process is a lot like Duvel Moortgat, in that they buy the brewery then leave it the hell alone, so I've been leaning towards no boycott.

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shorlin
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Re: San Francisco’s Anchor Brewing Acquired by Sapporo

Post by shorlin » Wed Aug 09, 2017 5:08 pm

My major concern about acquisitions by big beer is when big beer is actively hostile to independent brewers. AB Inbev is actively hostile to small brewers, to competition and to fair practices. I haven't seen anything to indicate that Sapporo is like them. Sleeman has always been more of a marketing exercise than a craft brewer (IMHO) and Unibroue hasn't changed much under Sleeman/Sapporo. In Canada those mergers and acquisitions have been about who can sell beer easily where.

So I think I'll remain open to Anchor even if owned by Sapporo.
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cagiva650
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Re: San Francisco’s Anchor Brewing Acquired by Sapporo

Post by cagiva650 » Sat Aug 12, 2017 10:16 am

I agree with both of you about this. Unibroue has have been left alone. The beer seems the same. We will probably never see Anchor in Newfoundland again, but I will buy Liberty Ale when I return to the US (after Cheeto Mussolini is gone) ;)
“A fine beer may be judged with only one sip, but it's better to be thoroughly sure.” Czech Proverb

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beerthief
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Re: San Francisco’s Anchor Brewing Acquired by Sapporo

Post by beerthief » Sun Aug 20, 2017 12:38 am

Agreed, based on past Sapporo auditions such as Unibroue I will not boycott them either. Tough not to boycott AB InBev totally as the girl's best friend's husband is the brewmaster for Labatts in town.
So many beers, so little time...

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